Alternatively, you can put the pillow in the dryer for approximately 10 minutes. It only took about 10 minutes to expand, and I used my hands to help fluff and distribute the fill. Before I touched any of the filling, I followed the package instructions to let the pillow fluff up to normal size. Also, “It gives avid collectors of Sewing Down South a chance to add to their collection with the unique patterns we designed for Home Goods,” he said.The insert notes that you can contact the company for help adjusting or if you need extra fill beyond what's in the pillow and the 1-pound bag of extra fill. Home Goods partnership gives everyone a chance to own a piece of Sewing Down SouthĬonover hopes the Home Goods partnership turns new consumers into Sewing Down South fans. So fans in just about every state could possibly find Conover’s pillows at Home Goods. Sewing Down South merchandise will also be available nationwide.

Plus, customers can find other Sewing Down South designs like a sea turtle and coral pattern at Home Goods. The adorable bumble bee pattern seems to be a favorite for many customers. You’re not going to find these pillows anywhere else.”įans have shared photos of their Sewing Down South “finds” on social media. “So the pillows are being designed and made just for Home Goods. “This is an original line to Home Goods,” he explained, emphasizing that the pillow quality is the same as what is online and in the store. Sewing Down South Home Goods pillows | Sewing Down South Conover said the pillows sold at Home Goods are the exact same quality, just designs that are unique to Home Goods. Craig Conover says Home Goods pillows are the same Sewing Down South signature qualityīeyond the Southern Charm fandom, Sewing Down South customers have consistently expressed enthusiasm for the company’s quality and designs. But Conover wants to make sure the hunt is a little easier for customers and hopes to ramp up production so more are readily available. Like many high-end products sold at Home Goods, Sewing Down South pillows will likely always be a treasure hunt. “So we know the response was really good.” Craig Conover | Charles Sykes/Bravo/NBCU Photo Bank

During the launch, “They sold out really quickly,” he said. But he admitted that the Home Goods treasure hunt has been a little more challenging for consumers. It gives people a chance to have a piece of Sewing Down South.” The treasure hunt to find Craig Conover pillows starts at Home GoodsĬonover is having a blast seeing photos from customers who have found a Sewing Down South pillow at Home Goods.

“I think it’s a great opportunity for more people to own pillows, so when they see one at Home Goods, that’s what excites me. “Shopping at Home Goods is this fun treasure hunt, and a lot of people love the store,” Conover told Showbiz Cheat Sheet. Conover appreciated being able to expand Sewing Down South’s reach beyond online sales and his flagship store on King Street in Charleston, South Carolina. So when his company Sewing Down South partnered with national home furnishing store Home Goods, Conover and his team sprung into action. Craig Conover from Southern Charm loves a good treasure hunt, and finding that diamond in the rough is especially exciting.

Home goods